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Growing the T-shaped content strategist
“We look for people who are so inquisitive about the world that they’re willing to try to do what you do,” writes IDEO President and CEO Tim Brown. “We call them ‘T-shaped people.’ They have a...
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Communication foundation: what’s the future of web design?
“Communication Foundation” in Print magazine, June 2014; illustration by James Walton Excerpted from “Communication Foundation,” the Interaction column in the June 2014 issue of Print magazine. Find...
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Designing for Trust in an Uncertain World
Brand and content strategist Margot Bloomstein, author of the forthcoming book about designing for trust, explains why organizations in all industries are seeing a decline in consumer trust and what...
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Humble yourself, Facebook—and look the part
Trust issues? Let’s dig into Facebook’s latest branding Band-Aid. Facebook’s new parent company logotype. Approachable faces, impenetrable typography. Releasing a new logo is one way to clean up a...
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A new year! Big resolutions, big changes… and big mistakes.
This post was originally published as a newsletter to fans of Trustworthy. Not on the list? Sign up now! New year means new changes, right? Here’s what you should know about building trust—and it’s a...
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